<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site 3]]></title><description><![CDATA[My Site 3]]></description><link>https://www.thelanterneditorial.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 28 Apr 2026 21:32:17 GMT</lastBuildDate><atom:link href="https://www.thelanterneditorial.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Clarity Is a Competitive Advantage: The Case Against Marketing Jargon]]></title><description><![CDATA[Somewhere along the way, a significant portion of the marketing industry decided that sounding smart was the same as being useful. That the right combination of words — ecosystem, synergy, leverage, thought leadership, value-add, scalable solutions — would signal expertise and inspire confidence. It does not. It signals the opposite. Jargon is not the language of expertise. It is the language of people who are not yet sure enough of their expertise to say what they mean plainly. It is, in...]]></description><link>https://www.thelanterneditorial.com/post/clarity-is-a-competitive-advantage-the-case-against-marketing-jargon</link><guid isPermaLink="false">69f10c341b32b536b94c9ce2</guid><pubDate>Tue, 28 Apr 2026 20:26:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ded205_4cf6a32455b5426ebff86d81436ba828~mv2.jpg/v1/fit/w_529,h_353,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leighanna Felts</dc:creator></item><item><title><![CDATA[What Great Editors Know That Content Strategists Should Steal]]></title><description><![CDATA[Every piece of content — every article, campaign, or strategy deck — has a buried lede. The editor’s job, and the strategist’s job, is to find it and put it first.]]></description><link>https://www.thelanterneditorial.com/post/what-great-editors-know-that-content-strategists-should-steal</link><guid isPermaLink="false">69f0db837475e016cb9469f0</guid><pubDate>Tue, 28 Apr 2026 16:21:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ded205_93a7cccfa3dc4efcb18a196c9dc92123~mv2.webp/v1/fit/w_913,h_765,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leighanna Felts</dc:creator></item><item><title><![CDATA[Before You Write a Word of Content, Answer These Five Questions]]></title><description><![CDATA[The most valuable content does not simply inform. It takes a position. It says something that someone, somewhere, will agree with strongly enough to share.]]></description><link>https://www.thelanterneditorial.com/post/before-you-write-a-word-of-content-answer-these-five-questions</link><guid isPermaLink="false">69f0c8f13c33bd4ab18ffe21</guid><pubDate>Tue, 28 Apr 2026 14:52:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ded205_8b673a7b0b39462e93ee125242cd09a7~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leighanna Felts</dc:creator></item><item><title><![CDATA[AI Can Write Your Content. It Can’t Build Your Voice.]]></title><description><![CDATA[AI is an extraordinary tool for producing content at scale. It is not a substitute for the prior work of knowing what you believe and why it matters.]]></description><link>https://www.thelanterneditorial.com/post/ai-can-write-your-content-it-can-t-build-your-voice</link><guid isPermaLink="false">69f021e27475e016cb92b887</guid><pubDate>Tue, 28 Apr 2026 03:20:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ded205_e1d3e61ae71f438284f99e2ff9a2eec9~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leighanna Felts</dc:creator></item></channel></rss>