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Clarity Is a Competitive Advantage: The Case Against Marketing Jargon
Somewhere along the way, a significant portion of the marketing industry decided that sounding smart was the same as being useful. That the right combination of words — ecosystem, synergy, leverage, thought leadership, value-add, scalable solutions — would signal expertise and inspire confidence. It does not. It signals the opposite. Jargon is not the language of expertise. It is the language of people who are not yet sure enough of their expertise to say what they mean plain

Leighanna Felts
1 hour ago3 min read


What Great Editors Know That Content Strategists Should Steal
Every piece of content — every article, campaign, or strategy deck — has a buried lede. The editor’s job, and the strategist’s job, is to find it and put it first.

Leighanna Felts
5 hours ago3 min read


Before You Write a Word of Content, Answer These Five Questions
The most valuable content does not simply inform. It takes a position. It says something that someone, somewhere, will agree with strongly enough to share.

Leighanna Felts
7 hours ago3 min read


AI Can Write Your Content. It Can’t Build Your Voice.
AI is an extraordinary tool for producing content at scale. It is not a substitute for the prior work of knowing what you believe and why it matters.

Leighanna Felts
18 hours ago3 min read
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